They are currently running their gorgeous olive and gold Mercedes AMG in the IMSA Michelin Pilot Challenge series. For Thaze Racing Social Media templates were just another piece of their marketing puzzle, albeit a significant one.
Thaze are the third motor sports company I have worked with in the last 12 months. All three commissions came via 9 Sixty Two Media, a marketing company operating in The USA and Europe.
The client required a number of different social media templates in different sizes Portrait (1080 x 1920 pixels), Square (2025x2025 pixels), and Landscape (1920 x 1080 pixels).
The sizes above would cover social media assets for Instagram, Twitter and Facebook.
The templates would be produced as layered files in Photoshop and cover:
- Quotes
- Race schedules
- Qualifying results
- Race results
Although the scope of the document was the same as the previous two jobs, the design approach was somewhat different.
The creative brief for all Thaze Racing Social Media templates included the usual caveats about keeping to the Corporate branding and creating assets that would be distinctive looking, sympathetic to the brand, appropriate to the audience, and of course, legible.
However, the agency wanted to move away from their signature design style, which they felt had been overused in recent projects. The agency favours a chaotic, multi-layered design style, with a emphasis on shadows, patterns, layers and transparent overlays.
The obvious solution was to use a flattened design, inspired by the car livery itself. My idea was to split the assets into two simple and discreet areas for images and text. The border between these lines was a thick curving line to represent a race track.
The only nod to the agency's previous design work and trademark style was a faded watermark of the Thaze logo lying behind the text.