You have to admire someone who sets up a businesses during a global pandemic. This is exactly what HD Storage Solutions did in 2021, setting up a combined transport and warehousing facility near Coventry. This was one of the first projects where the need for SEO driven content was a requirement from the start.

This project began as a blank sheet. As assets go went there was a logo and that was it. No images, no copy and no real idea of how to balance the two parts of the business in marketing terms.

My biggest asset on the job was the client himself. He was open-minded and willing to listen. Moreover, he was happy for me to write the copy and to design the site with SEO as the primary driver.

Just my type

I have wanted to use Open Sans on a project for a while and this was the perfect opportunity.

Open Sans is a work of art. It can used with equal effect for headings, text, menus, buttons, and everything in-between. You can't say that about every typeface. It even works in all caps for the headlines, something that I am normally reluctant to do because it can appear to be somewhat aggressive.

Imagery came from a variety of sources. Transport by its very nature is a dynamic enterprise so the idea was to represent the idea of movement throughout.

I no longer use or encourage sliders for home page content. However, I did like the idea of rotating the underlying image at the top of the home page while keeping the copy static.

In accordance with Google's preference, I have completely moved away from the idea of single page sites. That said, a home page should contain some essential information from each section of the site. This lead to creating the horizontal content bands that run down the page with SEO driven content from each section presented in each one.