Welchome are a Chelsea based, Italian furniture outlet specialising in ultra-high quality home furnishings. They also offer a successful bespoke design service for business and residential interiors. There are many reasons for redesigning a website. In Welchome's case it was simply that the nature of websites had changed drastically since their previous design.

When I audited their website I found a number of issues. The existing site had been designed six years previously and was visually dated and cramped. The existing site was only partially responsive and the content management system was extremely limited.

The brief was to create a site that would present the visual quality of their products in a far more appealing fashion. They also required a comprehensive, yet simple Content Management System as they were continually updating their online catalogue with new products.

We highlighted the need to remove the cramped and visually chaotic elements. I stripped back the design and recreated the layouts as white backgrounds with minimal design. Myself and the client agreed that the site required a new font and installed Raleway, a light elegant geometric web font. The colour scheme was mostly comprised of neutral greys designed to place greater emphasis on the excellent product photography.

On the home page, I installed a full width carousel which uses the highest resolution images possible. The sheer quality of Welchome's product range shined through as a result.

We started with WordPress as a basic Content Management System. I added a number of additional fields and tables to allow for control of products, interior design, news and catalogues.