Social Media Templates for Gradient Racing – layers upon layers of design

May 1st, 2023

Gradient Racing are a motor sports team with an all female driver roster. They currently compete in the IMSA WeatherTech Sports Car Championship. They came to me before the start of the current season, looking for an adaptable series of social media templates.

A design style entirely inspired by the stunning car livery

The client was looking for a number of different social media templates in different sizes Portrait (1080 x 1920 pixels), Square (2025x2025 pixels), and Landscape (1920 x 1080 pixels).

Social Media Templates - 1 x 1

We used the size above to crate social media templates for Instagram, Twitter and Facebook.

In addition, we produced the templates as layered files in Photoshop which covered:

  • Quotes
  • Race schedules
  • Qualifying results
  • Race results

I was initially inspired by the creative work for the car livery. The car was covered in a chaotic fractal pattern of various shades of green and black on a white background.

Social Media Templates - 16 x 9

Inspired by the triangular shapes, I used a series of similar overlapping three sided shapes to mark out the separate areas of each template. Additionally, I used a similar diamond pattern of transparent white layers overlaid on images of the car for the text area.

In the end the multi layered look proved to be extremely effective. Moreover, it has become something of a signature look for the agency that commissioned me.