Power Strike was a product in need of a brand when my client approached me with it. Even the name didn't exist.

What was there was a decent concept. A solution for when the modern world lets you down. It was a small single use battery with a couple of hours power for a mobile phone or tablet. The batteries came with connectors for either android or apple devices. The devices weighed a couple of programmes and were only a couple of inches across, it was the perfect solution of for anyone whose batteries run out when you were far from any any source of power.

I came up with the idea of PowerStrike to highlight its single use capability and the fact that it could be used in situations where every other battery option was exhausted.

The marketing strategy was to co-brand the item for sales in football superstores across Europe so the various packaging demos included samples from Barcelona and Chelsea.