Alitrac is a branding vehicle for BD Networking. Their first product was a rebranded personal alarm, combining an ultra high sound emitter with a flashing LED. The device would be perfect for vulnerable people travelling in potential hazardous areas or situations. Creating a design from a packing template was the main part of the brief but before I could do that I needed a logo.

Packaging comes with a unique set of challenges. Packaging projects are visually dense, with a huge number of elements needing to be incorporated into a relatively small space. This makes the potential for getting the visuals and the messages lost in the sheer overload of information compressed in such a small space,

Balancing these elements while maintaining visual impact is the needle that you have to thread.

I created the packaging using colours that were sympathetic with those of the main retailer, Lloyds Pharmacy. I received some assets from the product supplier, such as the product images and a few sales shots. They also helpfully supplied an accurate die-line for the artwork

In the end I used a graphic silhouette of the egg shaped product as a starting point.